After what seems like a short but deeply meaningful journey building Roam, we’ve made the hard decision to close down the company. This is not the outcome we hoped for when we set out two years ago, but it is one we share with honesty, gratitude, and acceptance.

When we launched Roam, our vision was simple: give digital creators the tools they need to run their business and increase their revenue. Coming from the creative field ourselves, we saw firsthand how creatives were not financially thriving as much as they deserved to.

Strong visuals, consistent branding, and compelling creative work are not add-ons in today’s market. They are core drivers of business performance. Creatives play a critical role in shaping how companies are perceived and how they ultimately succeed.

Early feedback showed the need was real. Many of you were excited about having software that simplified the admin side of creative work in one place.

So why are we closing? Scaling a creative-tech SaaS requires resources beyond what we could secure. This decision is not about a lack of passion or belief in the product, but about capital realities in an increasingly crowded and trend-driven funding landscape.

We don’t believe creatives will disappear because of AI. The industry has always adapted, from print to digital to social, and we believe that same resilience will continue. Businesses are already rediscovering that great storytelling and brand identity require human collaboration and skill.

To our customers, partners, investors, and team: thank you. Your trust, feedback, and support made this journey worthwhile.

Though this chapter is ending, we carry forward the lessons, ideas, and hope. If you believe in making work smoother for creators, we’d love to stay connected.

With appreciation,
Stef & Kim
Co-founders of Roam